Lee Trevino.
Besides being an all-time great (29 Tour wins and 6 majors, including PGA Championships 10 years apart, in 1974 and '84), "SuperMex" was almost single-handedly responsible for transforming televised golf from dreary, mind-numbing formality to a what it is today: colorful, exciting ... and often full of spontaneous fun. One of the few golfers to be named sports personality of the year by both Sports Illustrated and The Associated Press in the same year (1971).
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