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hankronIf you advertise a publication as a bi-annual, readers won't bat an eye when it takes six months to to get their copy. If you advertise it as a monthly, the publisher shouldn't act bewildered that readers are angry when it takes six months.
I publish little booklets printed on my computer (about wirephotos, fashion photos, etc). When I offer them for sale I purposely and clearly call them "small stapled booklets." If I were to advertise them simply as "books," many readers would say, "I want my money back. This ain't no book, this is a small stapled booklet." However, with my clear description, the buyer will say, "I'm satisfied. It's a little stapled booklet just like I expected."
This suggests that, whether it's a magazine or meal or blind date, communication of expectations is often as important towards enjoyment as the the thing itself.