This book you have is gorgeous. Perhaps another connection to the cards.
I found a lawsuit from Fulgraff suing Brett Lithography in 1919 over $2,657.69 of unpaid work. It's a few hundred pages of information, but it includes some letters between Brett, Fullgraff, American Lithographic and R.J. Reynolds among others in the early 1910's. I haven't read the whole case yet, but the business relationships seem closely intertwined.
Included is a 1914 letter from Brett to American Tobacco certifying that Fullgraff has worked for them for five years, done good work, and they are okay with him working as a salesman for American Tobacco (who he already worked for years before, as we know from the earlier link) because their business has shifted interest and it would be a disservice to Fullgraff's 'customers'. It is an odd letter considering what else we know of Fullgraff's business life, reads kind of like a formality being handled with a deal already worked out. This case begins at page 608 in the downloaded .pdf here:
https://books.googleusercontent.com/...fr4lkgzLdUshSA
this letter is plaintiff exhibit 31.
Page 5 of the case, page 618 of the .pdf, has Fullgraff switching to commission only basis for lithography orders to Brett in March, 1910, at apparently a 10% rate (10).
In plaintiff Exhibit 3, in a 1911 letter from Brett Lithograff by Fulgraff to R.J. Reynolds, he says "I have been doing business with the American tobacco company for twenty-five years and have gotten out several new brands, one of which is the Turkey Red, and I have printed millions of cigarette and show cards for them"
Plaintiff exhibit 9 has Brett paying Fulgraff $3 per thousand silk cards printed as commission in July, 1911.
He's sending artwork he's apparently made to R.J. Reynolds in several of these, for some kind of promotional work it seems. In Plaintiff exhibit 15 is a letter in which he sends Reynolds images from the "Forbes Lithography company", while signing off as an employee of Brett and apparently speaking for them. Exhibit 17 specifics they are pictures of Indian heads
Fullgraff just gets more interesting. He's a designer of some kind for Brett. He's doing similar work for Old Masters. He's a salesman for Brett and Forbes Lithography. He's worked for American Lithography in the past, and seeks more work for them in the 1910's, although he already seems to be involved with them. He's not only doing art design and print jobs for American Tobacco, he's naming and creating cigarette brands for them, which seems bizarre for a business partner at another company, a lithography company at that, to do. And he's worked with hem for 25 years, long preceding his apparent employment at Brett beginning in 1909. After the ATC breakup he's trying to interest R.J. Reynolds in lithographic advertising or possibly even cards again.
The defendants first exhibit has 21x17 lithographic orders for images of several people, including John L. Sullivan, just to route back to boxing here.
Fullgraff seems to do everything, and to know everyone in the lithography and tobacco industries, working for many of them, apparently often simultaneously. The conflicts of interest in his business life seem to be numerous, but they all write favorably of him in the court admitted correspondence and repeated references are made to his character and virtuous conduct. What's here only hints at what all he was really doing, the focus is on his sales job at Brett for the unpaid money, but this doesn't seem to be his only job or his only employer. He's a very interesting guy, even outside of my card interest.
I have not finished the full, lengthy read yet, but there's a lot in here on the players of the cigarette card world, even if they aren't really in here directly very much as the focus is on Silks and some other non-card contracts Brett didn't pay up for.