Memorabilia
I have discussed this with several people in the past and what it comes down to is that memorabilia has a much smaller collector base. Because of the smaller collector base, prices fluctuate more drastically. For example, if an item sells for $10,000 in one auction, it may sell for only $2000 in a different auction because of the thinner collector base.
Also,condition in memorabilia is everything and it’s very subjective. You don’t have a grading company to commoditize memorabilia. Just my two cents.
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