Hi Frank,
I have that set as well. The previous year I remember that they had football shaped cards in the same format. I really enjoy many of the oddball issues emanating from the 1970s. I must be in the minority as they all remain very affordable. I think that they should be more valuable with the advertising boarders. This would be similar to the Hires root beer set (although significantly less valuable) cards with tabs go for 2-3X as those without them. However, that is not the case with these. You can buy the entire set of 70 in it's original state for $25-$30. However graded examples achieving a ten sell for $10-$25 each depending on the player. The only Pepsi discs I have seen graded were separated from the advertising. How a disc can grade a ten when it is no longer in it's original state is beyond me. An even better question would be why spend more on the grading of one of these when the slabbing fee exceeds the value of the item being entombed? Perhaps if people continue destroying them by punching them out for submission to TPGs intact sets will eventually become more valuable. However, I doubt that you or I will live long enough to see that happen.
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