Peter,
I think you are on to something about the product tie-in. Perhaps a card renaissance not only needs reformation of the product line, but also needs to be marketed with a new product, or a product newly presented to consumers. That is one reason I keep coming back to the idea of developing the corresponding product simultaneously. I don't know if dried fruit snack boxes are the best idea, but I think it may be a good illustration of the type of necessary thing. Fruit crates have had a long tradition of dynamic graphic art, perhaps a company could do what sun-maid does with raisins for several kinds of dried fruit. Or, similar to the early tobacco industry, perhaps their could be a marketing oversight association that coordinates the packaging and marketing of independent/local dried fruit companies. I think this is the ind of product that could really take off. Parents would want their kids to buy these things vs. candy, kids would want to buy them for the cards, and they could be sold anywhere candy is sold.
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