People see short-printed in the stories and assume the card is going to be extremely rare and since it is fresh in their mind they go to ebay, see the prices and say I have to get mine before they all sell out, not thinking there will be thousands of these cards around and there won't be hundreds of people willing to pay big bucks for a picture of a squirrel years or even months from now.
It is like what happens when a famous player dies, the prices of his autographs will go crazy that day and for the next week, people say that he obviously won't be signing anymore so I have to get mine now before they're all gone but the day before he died they had no intentions of getting his autograph. If they waited about two months instead, the price would be back down to pre-death levels and the autograph is still just as rare, possibly even more rare since a few could've been lost to attrition(lost in mail,fire,flood,etc)
This card will be a $5 card in no time, the gotta have it crowd will get theirs at any price and then the collectors will wait and eventually get one for a reasonable price
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