Lots of reasons.
The art is very good and is varied.
The sets is very large and is comprised of virtually all of the best players of the deadball era.
It is attainable but not too attainable. Even though I am down to about 50, I have a decent chance of picking up a couple I need every week or two.
I see it as my lifetime set. I hope to complete it in p-f this year, with the O'Hara variation (along with the big 4, of course) being the only real obstacle, provided my cashflow holds out. I intend to spend the rest of my life upgrading it as the opportunity presents itself starting with the worst, but occasionally buying lots of cards and using the upgrading lots and selling or trading the dupes. It is what I am concentrating on this year.
I have a low grade Delong set on deck along with a high grade 1961 Topps.
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