Agree with David (and others) who think a "Fan page" is a good idea. I LOVE Facebook! And I'm 50 years young, ya old fogies!
This summer, I counted down my 40-man dream roster on Facebook, showing one of my cards per day to all my friends. Most of them loved it, with many never imagining that baseball cards were issued that far in the past. And it sparked quite a bit of curiosity. If I could have easily linked a fan page about this sight, I believe it would have generated even more interest.