Green-Joyce.
As best as I can figure, they were a department store in Columbus, Ohio. They were located in the entirety of an 8 story building. The Gazette Times, a Pittsburgh paper, has a full page ad talking about Kaufmann's, The Big Store, buying the entire stock of Green-Joyce. This is from February 18, 1918. The ad can be found on the internet.
http://news.google.com/newspapers?ni...g=3764,2166387
The ad mentions being closed all day Monday, before the big sale starts, to comply with the Government's plan to conserve fuel.
So I figure that Green-Joyce went out of business soon after the Christmas sales season of 1917.
Here's a postcard from the Metropolitan Museum's Digital Library collection...

I recall a department store in Nashville, TN, that was downtown, and had an area similar to this. They had a merry-go-round down there, and I recall a tall slender fellow, must have been a bit over 7 feet tall, a happy giant of sorts, dressed up like he was ready for a circus. The store was Harvey's.
Next is a postcard I have that's a bit unusual. It is a double post card. The inside depicts the department store's Studios of Interior Decoration. To the right at the bottom is "The Green-Joyce Co. Retail, Columbus, Ohio". I think they had a wholesale business nearby. On the outside is the normal postcard stuff, a normal 1 cent stamp and a Balboa stamp, a July 1, 1915 cancellation, close in time to the time of our dear ballcards. On the blank side, in pencil, is "S.W. cor. Chestnut & High", I'd guess that's the location of the store.
And here's my one Green-Joyce card, the Bob Bescher card depicted in The Standard Catalog.

Anyone else have any Green-Joyce stuff?