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May not get a lot of $$$ in the first case (unless you can win punitives), but would be doing a ton of damage to their (hypothetical) criminal enterprise -- if any nasty info gets brought to light, the whole house of cards may well come down.
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Here's what I don't get: I read this week that MLB warned a NJ company to stop selling Jeter autographs that they paid him to sign on "3,000 hit balls"... A few weeks ago I read that Memory Lane was suing classmates.com for using the words "Memory Lane" in their marketing and web site.
You would think, in the big business of sports auctions, a company like Heritage (that has a staff of lawyers) or some of the other big auction houses in our hobby would step up and do something on this matter in a court of law.