Odd, he's also sold one of these, and has another or the same one up now.
Fantasy piece? Real?
http://cgi.ebay.com/BABE-RUTH-RED-RO...item27bb0e06dc
Making stuff like that is pretty difficult technically, not everyone has access to a die cutting press. But having more than one of them in that sort of condition and taking only $250 for it seems odd. He seems to have a number of interesting advertising pieces, maybe too many. Although he could have found a stash of stuff from someone who worked for a company that printed the ad pieces. Unlikely though since there aren't any for boring products or that don't include a major celebrity.
Rethinking things and assuming fakes and fantasy pieces, the technical sophistication of the stuff is impressive. Plus the restraint of the sellers is also impressive. Stuff like that is usually tripped up by someone deciding to wholesale it instead of selling one here and there.
Steve B