Phil,
I agree, that the "general" public are the ones who need third party certs the most, but with a few caveats.
First, I don't think the "general" autograph buying public is going to be going after the majority of the high end autographed items that collectors have on this board. Having any of the authenticators' certs isn't going to make the general public pay $5k for a cut sig of Gehrig or $60K or more for David's 27 Yanks ball. Besides the little problem of actually having the available money to spend, I think it takes a special type of person to spend that type of money on a piece of sports memorabilia, card, or autograph. I just don't see the average wife saying go ahead spend 20K on a signed ball, we don't need to use it for a whole host of things around the house. If you do have that loose change, you're make up a very tiny part of the "general" autograph buying public.
Plus, I also point out guys like Simon, Keating, Cocoran, Stinson, etc, who buy and sell all the time without any third party certs. These guys rely on their reputation that they will stand behind every auto they sell.
Second, I really am concerned with the seeming lack of youth in the BB Card/Sports memorabilia market. I wonder if in 20-30yrs if there will be people like us around wanting to spend they type of money that is spent now. Will a cert mean as much, if anything, if the marketplace contains far fewer people? I know people have been worrying about this forever, but as stuff gets more and more expensive, I think it does block entry into the marketplace of more people.
For me, when the time comes to sell all my stuff, it'll probably go to an auction house that can do whatever it wants, authentication wise, and then send me a check.
Best,
Mark
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