Rookies
I remember that the dealers started hyping some Topps cards that were the Rookie card of the great players. It started around 1978, but didn't take off until the 1980's. By the end of the 80's, it was effecting pre-war card prices. The whole thing was silly to me. Dealers would say the Cy Young T-206 was his 'rookie card' even though he was 40 years old and already had won almost 500 games by then!
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