I'd find...
...an auction house (browse the ones that are advertisers here) for the ones that sell the most baseball memorabilia (as opposed to cards). Then I'd really play up the connection to Lubie -- you would want to sell the provenance as much as the items themselves as it brings the items closer to the game and just about assures authenticity. I would do this with any information about Lubie that you'd be willing to share with the auction house, including stories about how he acquired some or all of his items. "From the family of...." items are generally more valuable.
Good luck with the sale. There are some really nice things in there.
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