Definitely not proofs; otherwise: ?
So many of these squares have appeared from so many different sources that there can be no question that these are in no way proof cards. (Some have paper residue on the back, while a number do not. This only proves that some were glued into a scrapbook at some point -- not at all uncommon for the time.) Alan Hager, never exactly a leading authority (despite having published a book), appears to be the person most responsible for the "Colgans proof" nonsense, but, given that he apparently had a small stack of these himself (graded, I believe, by ASA), the appellation came loaded with self-interest.
Unfortunately, every other attempt to catalog these is equally mired in speculation. E254-2 is only slightly more likely than anything else. While they do make use of the Colgans pictures, need I remind board members that the reuse of images in E, D and T cards from this era was rampant? Mino Cigarettes had nothing to do with American Caramel (as far as I can tell), which may or may not have had anything to do with General Baking, who may or may not have had anything to do with either E101 or E102 -- or, for that matter, Niagara Baking. Yet all freely used images from the other sets.
Until someone stumbles onto the holy grail, like, say, the camera-shaped candy box with which the now-obviously miscatalogued W555s were issued, the W-miscellaneous catagory is the only place to put them. (E254-2 is pure guesswork.) And, in the absence of a W-listing (Leon, please feel free to pick one.), calling them square "Colgans" at least lets people know what one is discussing.
Best of the New Year to everyone,
Millerhouse
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