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So there's a case from Ebay with the exact same item and one seller gets at least 2.5x what another could get. And he does little to no promotion of his auctions.
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I don't deal in photos, but this sounds exactly like Brent and his company, PWCC. We could have the EXACT same card (according to the PSA serial #). Say, for example, a PSA Gem Mint 10 1965 Topps common. I PROMISE you, he would get more for the card than I would if we sold it via the same venue (Ebay). To quote Yogi, "It's just the way it is...".