It's all about reputation and promoting the auction to the right people.
Sothebys and I could sell the exact same Item. Guess who would get the higher price? Of course they would, wether the auction was on Ebay or in the New York office.
On a smaller scale, but a perfect example there's this personal experience.
A friend of mine sells 16mm films. Lots of them. And he sells almost nothing else. He has built a reputation for accuracy in descriptions. Films fade or get worn. Many sellers underestimate how bad something is. He's a very conservative grader.
At one point I was helping him sell some inexpensive films. I sell a wide range of stuff when I'm active, cards, bike parts, small antiques... One film was a short story, and in fantastic condition. Barely used, on mylar film with an emulsion that's not prone to fading. I put a good description, and a picture.
No takers at $25- what we both thought was a good price. Then no takers at $10. I gave it back to him after 3 tries since I didn't think it should go for a price lower than that. The can and reel would sell for $4-5.
He listed it as a buy it now at $25 using my description.
It sold in less than 12 hours.
So there's a case from Ebay with the exact same item and one seller gets at least 2.5x what another could get. And he does little to no promotion of his auctions.
Steve B
PS if anyone collects films and has a want list just let me know and I'll pass it along. But you probably know him already.
|