[Leon]

I have never heard of "Merchantile Novelty Co, Inc" being associated with pre-war baseball cards. As an addicted type collector there is a good chance I would have if there was. Not saying that we won't see an ad on the back of a card in the future, with that on it, but as of now, .....it's a no-go for me. The only "Novelty" reference I am aware of is Leader Novelty company...which is an obscure and not-too-well-known-about strip card type set.