I've noticed auctions with hidden reserves end far below the going rate for the card in an auction without a reserve. I think this is because when buyers see the reserve, they move on and don't waste their time. With so many auctions going on its simply not worth spending a lot of time to see if the card will finally meet its reserve.
In the same vein, a card with a low starting reserve will most often attract interest and bidding action and end up at a reasonable and higher price than a card with a higher starting reserve.
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