With the National
that show has a track record and thus the dealers come.
For any other show, either as a new one or as a continuing one. The aspects will be, constant advertising *primarily local*, using social networks and chat boards *like this one* and reasonable prices all around. That is one of the reasons that the megalopolis is hard to hold really good shows in, in that there are not a ton of reasonably priced places which has all that is needed.
That includes plenty of parking nearby and ease to get to the show.
And, frankly, a promoter may have to take a loss on a show or two to get it off the ground. And many promoters don't understand that starting as a "loss leader* might actually make them more money in the long run.
Also, in the DFW area, we are down to one promoter who tries to run reasonably sized shows. There are no postcards sent out, no social network they use (that I know of) and almost no advertising (not even the free listings in SCD and Beckett). I usually only find out about this promoter's shows by accident.
Regards
Rich
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