Actually, I purchased a Joe Louis ad piece for the course at a National (I think it was about five bucks). I've seen the full set before as well as individual pieces from it from time to time on Ebay. Last full one I recall, a seller was trying to get several hundred dollars for a full set, with no success. I'd guess it would sell for a few hundred dollars at best in nice shape if you could find a player collector interested in one or two of the 'instructors' in it. If you broke it up I'd guess you could retail the specific athletes to collectors. I'd be interested in the boxers, for example.
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