I've done a fair amount on the BST.  I don't expect people to know my name since I use an alias to log in.  I always drop names with folks I haven't dealt with before.  YOu may normally get a statement like this from me:  "I've done numerous deals with Brian McQ, Leon L, Wes L., Richard W. and Matt G."
Now if you come back and say: "who are those people?"  I just might hold your card until I receive your check.  
 
Every BST has went very smooth.