I bought some packs of 2010 Topps earlier this month to send out as small Opening Day gifts to some colleagues (I've decided to continue this tradition each year...should much more fun than the traditional seasonal greeting cards).
One thing that's kind of cool is that each pack contains a redemption card that gives you a code that you can enter on a website. Each code corresponds to one unique card in one of numerous older Topps sets. I put in my code and got a common from 1978. I think this is a great idea. You can trade the cards with other users directly on the website where they're redeemed. I think you can also have them mailed to you, if you want (presumably there's a shipping charge).
The more exposure that collectors of new cards have to older stuff, the better. I believe it's inevitable than as anyone moves backward in time in their collecting, they'll eventually reach pre-war cards.
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