I will sum up UD in two examples...
1) "You charge .75 a pack? Are cards will be nicer and people will now pay $2 a pack!"
What follows: Stadium Club, Fleer Ultra, Score Pinnacle and then other tiers, like SP, Fleer Flair...
2) "Hey Mickey, why are you only charging $35 per signature? How would you like to charge a lot more!"
What follows: Million dollar contracts with athletes and pricing out the Sunday show collector.
You MUST read that book (can't remember) from the 1990's all about Richard McWilliams, his MASSIVE ego and the fact that whatever was valued for "rarity reasons", was produced in massive quantities to flood the market and the value would sink. I.E Dale Murphy Reverse and Upper Deck Canadian Hockey Boxes.
I don't feel bad as a former collector who used to enjoy even the new stuff, but gave up on it about 15 years ago.
DanC
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