Tim , you make a great point about the test markets. It's probably not a stretch to think that ATC would test the Ty Cobb brand out in his home state in order to maximize exposure. Maybe the brand didn't have time to gain a following due to the break up of the ATC monopoly. Why market something if the near future is uncertain...maybe that was the thinking. One thing seems certain, and that is that cigarette consumption was increasing around 1910; there was also a vocal anti-tobacco movement at the time as well. It does seem that ATC was pretty proud to have gotten Ty Cobb's endorsement based on the ads that were posted.
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