never seen it before....
The front Looks similar to the one Musial used for his restaurant in the 1960's, but that one is postcard size and has a caption at bottom of front.
McCurdy's
Rochester based company
Card has to be later that 1962 .......
the Midtown store opened in 1962 from what I just read.
PS the Greece store opened in 1953, and other store was downtown
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