Quote:
Originally Posted by Leon
I doubt very seriously that BCCG is going to go away. If I were Beckett, and viewed this as Business 101, I wouldn't do away with it either.
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More Business 101: Don't **** with your brand. Remember Crystal Pepsi? That one screwup came close to costing the company an entire year's profits.
There's a great basic marketing book titled
What Were They Thinking? The author runs a "failed products" market research firm, and has thousands of products representing billions (yes, with a "b") of dollars worth of misguided product launches. Some of them actually have killed brands.
Beckett's other brand will come back to bite them, IMO
Bill