Well I have to say I've auctioned a few thousand cards over the years and I am not convinced a nice SGC card sells for any less than a comparable PSA card, certainly not on average. There may be specific situations where a PSA card may do better, same as there are times an SGC card will. But on average they are awfully close.
I agree that for the higher end registry cards you do need to go with PSA. But for the typical vintage card that ranges from Good to Excellent, I can go with either one.
Now I prefer SGC because they are a better company and I like working with them, and I don't feel I am leaving money on the table when I use them.
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