Jeff, I've wondered the same question. I've picked up a few singles, which never seemed to cost more than a few dollars each. I paid $30 for a really nice Gehrig. But there's a guy on eBay selling "singles" of common players for $100 each and here's his description why:
"This rare card is a 1933 Baseball Exhibit Card produced by Exhibit Supply Company of Chicago. When they are found they command a premium price because they are so difficult to locate. The card was originally issued as a 1933 Four on One Exhibit Card. Some were distributed as smaller single cards. This card is 1 3/4 X 2 5/8 inches. This card is a blankback which is an indication of the year ..."
I started a thread about this subject once before, and I don't recall anyone believing there was a separate, single card issue ...
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