I've always wondered if they knew all along it was no good, but simply loved all the publicity they were getting from it. They were on TV several times, and became minor celebrities for about 15 minutes. Perhaps in the end that was what it was all about. Could they really have believed that a grading service would switch cards on them? That doesn't even make sense. Maybe the whole thing was a put on...or they were really stupid. One or the other.
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