Actually guys - two things to add to this thread. First, and probably most important... Bull Durham is directly related to baseball "cards" (per se). The Fan for a Fan premiums were available only through coupons packaged in Bull Durham packs identical to the one pictured above. Hopefully someone can post a picture of a fan for a fan so everyone has a better idea of what I'm talking about.
Now, for the bad news, while I hold no opinion of he pack pictured above, these Bull Durham pouches were reproduced as an anniversary issue in the 1970s. They look nearly identical to the originals. The originals really are not that valuable, so reproductions were not made to deceive.
Found one...