[rhettyeakley]

Unfortunately, the Bull Durham pouches aren't incredibly rare (which is surprising given the age). You find these generally at antique shows and I've seen prices anywhere from $5-35 on them. Yours is in really nice shape so it probably has a value of $15-30 or so--they just aren't that tough to find. They are great for display purposes though!
-Rhett

Edited to add: The closest thing to cards that Bull Durham ever made were the "A Fan for a Fan" hand fans. Recently ads have been found that definitively point to them as the producers of those fans (which were a bit of a mystery up to that point).