Those are sunk costs--expended regardless of whether they win the item--so it is not realistic to count them into the equation. But let's not forget that they would also have the benefit of the commissions that they charge to the sellers as well as all of the bids they run up but don't win, so I think their advantage remains very high.
All I can say is that when I am agonizing over that last bid increment I am no longer inclined to pull the trigger with Heritage but am inclined to instead formulate a single max bid at the start of the auction and walk away from their auctions if the card goes higher, as I do with auctioneers I distrust w/r/t shilling.
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