When I was buying an engagement ring several years ago, a jeweler talked to me about diamond certification. There are reputable diamond certification services (GIA) and less reputable ones (EGL). One jeweler can sell "ideal" diamonds with two different price levels. All buyers can walk out of the store and be happy with a graded ideal stone. In the end, it's buyer beware. It does seem that Beckett is being a bit risky by putting the Beckett name on both certification scales. On the other hand, they're banking a bit on the confusion.
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