Bishop and Co.
The E221 cards came in Bishop chocolate bars and were folded once in the middle, I believe. I assume the E99 and E100 came in packages of Caramels but am not positive. I would think that the addition of "caramels" on the ad slip gives an association to the cards although maybe not as direct as we would like...in other words it would be neat if it mentioned baseball players pictures given with the caramels. For the record it seems as though Bishop & Co ad pieces/boxes/tins are fairly numerous but still scarce. Next to Close Candy I see more of them than most other early card distributors except maybe American Caramel and Fro-joy.....
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Leon Luckey
www.luckeycards.com
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