But an important difference is that these are "raw" cards in a commonly traded set so book value can be pretty well established.
Most of the cards we see from the auctions houses are graded so they do have a different schematic in terms of value (In other words; it is easy to trace their history from a site such as VCP

)
But, in this case; these are raw off-conditioned cards from a commonly traded set. No harm in listing a NM (Book) price so you have an idea as to percent of value the card could be worth.
Same principle if I break a 1967 Topps set. Other than I would not list the commons for the cheap price one by one; when I get to the Seaver RC (as an example); I might say; Card lists in NM at $400 (or whatever current book is), this card is in VG Condition. Min Bid is just 10 percent of NM price and we'll begin at $40. In both cases; in reality a good scan is just as important as the min bid so we can truly see what the damage is.
Again; nothing wrong with stating full book price for higher condition and creating an appropriate minimum bid. I'm sure Brian has made mistakes in the past and will do so in the future; in this case; he is fine
Rich
Rich