If you have something great, go ahead and say it's great. I would do the same. But so much of auction text is unnecessary and poorly written. Some of the descriptions I read make me cringe. But that's me.
I've always assumed bidders don't like to be talked down to, or treated as if they were buying a used car. If you are offering a piece with a great deal of history, explain the historical signifcance to your audience. It's extremely important and goes a long way in selling the item.
But when I see the hype that goes with slabbed cards I turn the page. Just give me a clear scan and the grade, and I can take it from there.
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