[canjond]

I should add, I've spoken with a few cigarette collectors at length about Coupon packs and they have provided me with enough information to be fairly confident that Coupon cigarettes were not offered in a slide and shell configuration. Jim Shaw owns the Coupon cigarette pack pictured on my website (which is a softpack) and it does date to 1910. It is the only period Coupon pack I have ever come across (all others I have seen date to the 1920's through 1940's with many being in cellophane).

Interestingly, Coupon is not the only cigarette to package cards with softpacks in this time period. Pirate also packaged its cards in softpacks. Later on, however, possibly in the 1920s, Pirate switched to a slide and shell configuration.