If Silk Road owned Mastro and Silk Road now owns Legendary there was no "purchase" at all, merely a transfer of assets from one entity to another. It sounds to me from the article that was paraphrased that Doug was just trying to put a positive PR spin on it. And I would also guess that Doug well understands the importance of good will to a business -- more likely, as Greg pointed out, he is having a hard time maintaining it due to financial constraints.
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