There is a very good reason that most class action lawsuits are against huge corporations. They have assets. Class actions are almost always settled with the lawyers getting substantial fees and the thousands of claimants getting a few bucks or discount coupons and the like. Off the top of my head, I would say you have to first determine what assets Coach's Corner has. It is a Limited Liability Company and probably pays most of its profits in salary and benefits to avoid taxes. Then determine whether the owners have substantial assets and whether it is likely you could "pierce the corporate veil" to get to the owners' assets. Then, you have to advertise in hobby publications to recruit class members. It is lengthy process with no guarantee of any return. I would think that criminal prosecution would be the better way to go.
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