"It's similar to the nonsense you hear on TV -- "we'll give you a second Shamwow for free, just pay processing and handling." It really should be rephrased as "just pay profit and costs.""
Actually Paul Sham Wow is one of the few that doesn't charge extra shipping and handling for the double order.
But you are absolutely right. Those that do are just a ripoff and I'm surprised a few Attorneys General haven't made a case out of it.
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