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Old 04-16-2009, 08:03 AM
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Default Heritage Auctions: Ambush Marketing?

Posted By: Red

"Jimmy- Toward the end of last year I was selling some consignments on ebay and getting ready to start my November catalog auction. I thought it would be a great idea to post my website address on each ebay listing and steer more traffic over there. But I asked a couple of people with more ebay experience than me and I was told ebay will shut me down if they catch it. And I certainly couldn't risk that as how do I tell a consignor I can no longer sell their material because I was shut down?"

Promoting your own auction along with a website address was something that was well known to be against Ebay rules. You were advised on how to change and word your message so it would not be against Ebay rules. Using Ebay to promote your business is a very wise thing to do. It's advertising just like an ad in SCD only it's seen by a lot more fresh faces. It's foolish not to push your nearly free "advertising" to the maximum allowed by Ebay.

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