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Old 01-26-2009, 04:47 AM
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Default BIN- Buy It Now or Buy It Never?

Posted By: Laura

Barry, eBay's motive with limiting shipping charges is to encourage sellers to offer free shipping, and raise the item price accordingly. That way eBay gets a cut of the combined cost in fees, which they don't if shipping is charged outside the selling price.

Pretty insulting, but that's eBay for ya.

And fwiw, on the subject of BINs, I sell a fair amount on eBay, and at least 40% of my sales come from BINs. I try to price them properly, with only a couple of showcase items to act as marketing tools.

There are certain categories where my pricing is high, but it's in line with other sellers of the same items. And I don't mind rolling inventory over for several months. But after a while I will lower a BIN if an item doesn't sell, usually at about the six month mark.

I use my auctions to get folks in the door, and at least some of them then look around my store and purchase things to go along with their auction wins. I feel that as a sales and marketing tool, properly priced BINs are a good thing.

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