Posted By:
Frank WakefieldI've always kinda believed it...
They must have sold a lot of Cracker Jack. 10 million cards would be just under 70,000 sets of 144. What a cheap premium for them to include in the boxes. I have no idea what the revenue / sales / cash flow was for the company, but 10 million seemed possible to me. They'd have to sell into the millions of boxes to keep the business alive. How much was a box of Cracker Jack? If they made a penny a box and if they sold 10 million boxes in a year, that's only $100,000 of profit. Not much for a big business.