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Rob D.Spin it any way you want it, but giving customers so short of time to decide when the percentage of increase is so great simply is bad customer relations. This has nothing to do with the quality of the product or whether the product is "worth" it.
The insinuation that Bobby should be given kudos because of the offer for subscribers to lock in long term at a given rate borders on comical. That's the least that should be done. I can't think of a business that deals in non-tangible goods that wouldn't want 1-5 years of payment up front.