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JayJoAnn--I believe that you are wrong. Last year's auction ended just like this years. It was a time chosen by Rob. I would be willing to bet that there were still some bids coming both years but with an almost 2000 lot auction it would flip to the next day if you held to the 15 minute rule.
If you look at when the bids came in on say the Baltimore News Ruth you would find that they came in very late. This was not someone allocating money between lots; this was someone hoping the high bidder had gone to sleep and that they could get the card at a lower price. If the auction ended like Mastro's I think the results would be virtually the same and people could have gotten some sleep. I bid on the Fleetwood Walker cabinet. I was high most of the night, went to bed at 3:15 while leaving an up to bid, and was topped. If the auction had been a contest of who would have paid the most and not who could have stayed up later I would have bid more and possibly won the lot but, since I really had no idea what the value was, I left an up to and went to bed. In this case at least, in a Mastro format the lot would have sold for more.