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Joe D.I picked it up at the Reading Show.
Possibly the person who sold it to me got it from eBay.... I wouldn't know.
Would you happen to have the eBay auction number? If it is a different example of the item, I can contact the seller and see if he knows anything.
Dan -
thanks for the great detective work 
btw - google is giving me nothing on "New England Gum Co."
I am getting NECCO results when I do that search.