Posted By:
MattLeon - thanks for the dialog - a few follow-ups:
"First of all we aren't ebay. We won't have blatant shill bidding, reprints and fakes, etc......" I certainly hope not! 
I also don't think that has anything to do with reserve auctions on ebay under performing.
"Secondly on ebay you know there is a reserve from day one which we believe lowers initial bidder activity" - I just re-read your terms and did not see if the lots which have reserves will be identified as such ahead of time (outside of the revealing of the actual reserve amount with 3 days to go). If they will not be identified, I would be concerned that for the same reason you stated above for not bidding on an ebay auction with reserve, people might avoid (up until the last 3 days) any of the listings since they all might be reserved; in essence, even effecting consignors who were not interested in a reserve.
I am having this discourse only by way of suggesting an improvement to what looks like a promising endeavor. I am pretty confident that if I had something to sell that merited being sold by a major auction house, I would chose you guys.