Posted By:
JoannI think everyone is right.
Def need catalogs for all of the eloquent reasons mentioned. You can see the whole scope and breadth of an auction, and quickly take in items you would never even know existed - even non-sports. There is no way you can cover it so fast via internet - too much endless clicking and loading. There is just something elegant about having it all right there.
You can also get people to flip through the catalog that would never, ever do so on the net. It's mezmerizing to anyone that has it in his hands.
And it is ultimately portable.
OTOH, I think the 'net helps too. You can browse a catalog for eye-catchers, but if you want to find Detroit items or E93's or female player items you have to lay eyes on each lot and sometimes even read the description. Internet search function = bingo.
The 'net portion is also better b/c the My Bid and Track Lot functions are by far - by far! - the easiest and most efficient way to see a lot of targeting interest info in one place. You can easily track things you are marginally interested in just by clicking on the track tab.
So in my opinion, the best houses would have both. And they do. An eye pleasing catalog that favors casual browsing and the ability to spread a wider word. The 'net to target in on areas of specific interest once they have a person's attention.
J
(Must be something about airport bars that draws me to Net54. Orlando this time. Here since Sunday, and in New Orleans for two days before that. NO is a neat town. Not many places you can order a $27 cow diaphram in a restaurant. lol. It was pretty good.)